An advertising research firm has found that an ad featuring a seemingly naked woman walking through a farmer’s market which aired on Super Bowl Sunday failed to sell more burgers – and may have cost the restaurant potential customers.

According to The Daily Mail, the research was conducted by Ameritest and found that the costly Super Bowl ad produced for the Carl’s Jr. fast food chain failed to accomplish the goal of attracting more customers. The ad featured model Charlotte McKinney who appears to be strolling nude through a crowded fresh food market and gives the camera a sultry look when declaring, “I love going all natural. It just makes me feel better.”

Ameritest’s research found that only 27 percent of the study’s viewers planned to visit the chain after watching the ad 30 days ago with 32 percent saying they felt worse about the restaurant after seeing the ad.

Even more problematic is that 52 percent of viewers said they thought the ad was offensive,. Almost as many (51%) said they found it to be irritating and annoying.

A spokeswoman for CKE restaurants, which owns Carl’s Jr., disagreed with the Ameritest study and said sales for the chain’s “All-Natural Burger” reached new heights the week of the ad.

However, Sean Scott, Ameritest’s senior brand consultant, said the reason for the uptick was likely due to the $1 coupons being offered by the chain for the all-natural combo.

The bottom line is that the ad did “nothing for the brand long term,” Scott said.

With women comprising more than 40 percent of the Super Bowl audience now, it’s not surprising that this was one of the few overtly sexual Super Bowl ads featured this year.

Judging by its dismal results, it will hopefully be one of the last.

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