By Susan Brinkmann, OCDS
Staff Journalist
An add mocking the Lord’s Supper failed to make the top 10 list of finalists in an on-line competition that will determine which ads will be aired during the Super Bowl.
CatholicVote.org is reporting that the Public Relations Director for Frito Lay, whose parent company Doritos co-sponsored the ad contest with Pepsi, said the offensive ad did not make the top 10 list of finalists.
The ad, which featured a minister in a Roman collar offering Doritos and Pepsi to its congregation instead of bread and wine, sparked outrage among Catholic and Christian groups across the country.
According to the public relations director at Frito-Lay, the ad was one of 5,600 entries in the contest and was not produced by either Doritos or Pepsi.
“We announced our 10 finalists this morning, and I wanted to let you know that the above video is not included in the finalist group,” the director wrote.
” We hope you are further reassured to know that this consumer submission will not be aired during the Super Bowl, nor will it be included in any other Doritos or Pepsi MAX marketing programs in the future.”
The director adds: ” We apologize if you were upset or offended by this consumer submission, and we will share your feedback with our marketing teams so they can be aware of your concerns.”
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