According to MyFoxDetroit, there has been a 58 percent increase in the number of college coeds who signed up at SeekingArrangement.com, an online service that promises to unite those "seeking mutually beneficial relationships and mutually beneficial arrangements." To date, college coeds make up nearly 40 percent of the site's users.
SeekingArrangement told My Fox that the average co-ed "Sugar Baby receives approximately $3,000 a month in allowances and gifts from her Sugar Daddy, enough to cover tuition and living expenses at most schools."
Georgia State University has the highest number of coed members, followed by New York University where nearly 300 women signed on last year. These schools are followed by Philadelphia's Temple University, four universities in Florida including Florida State University, Penn State, Texas State and Kent State, to name a few.
And the phenomenon is not limited to the U.S. In the UK, students from the Universities of Cambridge, Nottingham, and Kent along with the London School of Economics are all boasting members on the site.
One of these members, Tina, 22, used the service to help her launch an acting career after graduation. She went on six dates before finding a "Sugar Daddy" that she was willing to date.
"I wasn't going to sleep with anyone I didn't like or fancy – that was a clear rule right from the start," she told the Daily Mail.
She finally found the man she was seeking. "He was in his late forties and making several million a year working for one of the big hedge funds. He drove a Bentley, and took me to some amazing places including a perfect weekend at Raymond Blanc's Manoir Aux Quat'Saisons."
The couple went to Paris and Rome where she remembers sitting in front of the Trevi fountain on New Year's Eve and thinking, "This is the life."
The two split amicably after about six months.
While many say this is just another form of prostitution, the site's founder, Brandon Wade, dismisses the idea.
"Calling women 'prostitutes' who want something more out of a relationship than just this abstract notion of love is a comment and a stigma that is born from pure jealousy," Wade told GQ magazine.
"The truth is, in my opinion, love is a concept that's been invented by poor people."
"These people aren't wealthy, they aren't beautiful, they aren't the cream of the crop - so what do they have? They have love. For everyone else there's our website."
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