Backlash against retailers who are trying to lure people away from Thanksgiving family time in their pursuit of profits has caused several big-name stores to buck the trend and stay closed on turkey day.

The Blaze is reporting on a new campaign entitled “Bring Back the Holidays” which was launched by T.J. Maxx, Marshalls and HomeGoods in a joint effort to celebrate “values that make the season truly special.” All three stores have decided to remain closed on Thanksgiving day.

“There are few moments throughout the year when family and friends are in the same place at the same time, and we want people to put value on what really matters during the holidays… these special times together,” said Gina Bollus, spokesperson for T.J.Maxx, Marshalls and HomeGoods, on the campaign’s website.

“Our stores offer thoughtful gifts at amazing prices every day so that you can cherish that precious time with your family and friends and shop on your time, instead of rushing out for the short-lived holiday deal.”

The new campaign wants to give a new meaning to “door busters” – instead of referring to people piling through the doors at shopping malls it ought to mean loved ones “pouring through your front door”.

The four-letter word that defines this season should be L-O-V-E not S-A-L-E, the site proclaims.

The companies, which are owned by TJX Companies, aren't just talking the talk, they’re walking the walk by kicking off the campaign with a fund-raising effort to support over 130 food banks across the country with 100 percent of the proceeds going to charity.

“With the help of our generous customers and The TJX Foundation, we will be able to donate nearly $2 million dollars to help feed the hungry this holiday season.”

That’s the way to spread holiday cheer during the Christmas season, not by promising huge sales that lure people away from their loved ones on what should be a special day of thanks for our many blessings.

Thankfully, they’re not alone in maintaining the integrity of the Thanksgiving holiday. Apple, Pier 1 Imports and Barnes & Noble are also staying closed on Thanksgiving Day this year.

The move doesn’t necessarily mean a loss in profits for these stores.

According to the Christian Science Monitor, the National Retail Federation said that stores offering early Black Friday efforts have actually reported increased costs as well as an 11 percent drop in weekend sales following Thanksgiving. led to increased costs as well as an 11 percent drop in weekend sales following Thanksgiving. These results could mean more stores might be going back to the traditional Black Friday sales day in years to come.

TJX Companies believe family time must come first and encourages shoppers to “put more value on what really matters.”

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