Boycott Gap-owned Stores this Christmas!
By Susan Brinkmann, OCDS
Staff Journalist
The nation’s largest family organization is calling for a nationwide boycott of Gap, Inc. because of its policy to ban the word “Christmas” from its stores this season.
The American Family Association (AFA) is calling for a boycott of the three stores owned by Gap, Inc., which includes the Gap, Old Navy and Banana Republic, as part of an ongoing campaign to encourage businesses, communities and individuals to put Christ back in Christmas.
“For years, Gap has refused to use the word Christmas in its television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same,” explains AFA president Donald E. Wildmon.
Apparently, the Gap issued this politically-correct statement to Christmas shoppers: "Gap recognizes that many traditions are celebrated throughout this season and we feel it is important to display holiday signage that is inclusive to everyone."
In response, Wildmon says: “Christmas is special because of Jesus. It's not just a ‘winter holiday.’ For millions of Americans the giving and receiving of gifts is in honor of the One who gave Himself. For the Gap to pretend that isn't the foundation of the Christmas season is political correctness at best and religious bigotry at worst.”
Even though it refuses to recognize Christmas, the Gap still expects people to do their Christmas shopping in their stores.
No way, says Wildmon. “Until Gap proves it recognizes Christmas by using it in their newspaper, radio, television advertising or in-store signage, the boycott will be promoted.”
The boycott runs from Nov. 1 through Christmas Day.
Anyone interested in signing the AFA pledge to boycott Gap, which is sent regularly to the company, can do so by visiting http://action.afa.net/takeaction/gap/
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