The nation’s #1 promoter of salacious clothing for women has sparked a new controversy with an ad campaign that promotes wearing lingerie to the office.

Maxim is reporting on the campaign, dubbed the “New (Un)Dress Code” which features models wearing bralettes and lacy bodysuits with their pencil skirts and unbuttoned jackets.

Women were not amused.

According to Maxim, one Facebook user renamed the collection "'How to Get Fired' by Victoria's Secret."

Another said: "No thanks Victoria's Secret. I'll buy...you know, actual clothes when I want to go out in public. This must be a man's idea in your leadership team."

Another raised an even more worrisome point: "[T]eens will think this is ok now."

Speaking on the Fox Business Network, retail analyst Hitha Herzog acknowledged the controversy but can see why the company decided on such a risky idea.

“People are outraged but we have to understand something, the main, the core customer of Victoria's Secret are Millennial women between the ages of 18 to 24. I mean these are women who are going out there looking at Kylie Jenner, Kendall Jenner, those women are the ones that are, they’re wearing lingerie as shirts," Herzog said.

So does that make it right? Should we be promoting the objectification of women by suggesting that because a few misguided Hollywood starlets do it, we should all disgrace ourselves in public?

As one woman correctly stated on Facebook: “ . . . [T]his look says ‘pay me some attention because I have no self worth'."

The overwhelmingly negative feedback from women prompted the company to remove the ad campaign from its website - but the items are still for sale.

As Maxim suggested, “Perhaps it was just a joke that didn't quite land.”

The destructive message this ad campaign is sending to our young women is no laughing matter.

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